Erica Jack Collective
Fractional marketing leadership for B2B teams ready to turn strategy into pipeline. Sharper positioning, smarter programs, and the hands-on partnership to make growth happen.
Welcome
EJ Collective is a collective offering of fractional marketing leadership built to scale B2B teams. With 13+ years of marketing experience, I help teams diagnose what is holding growth back, drive revenue growth, identify which channels to explore for expansion, and lend a hand with the execution and production of project needs.
I will partner with you to focus on what your business truly needs (and sprinkle in a little fun too). Providing fractional marketing leadership and execution designed to scale pipeline, performance, and growth.
Stats & Proof
Years in B2B marketing
Revenue growth as Series A team's first marketer
MQL growth goals exceeded across multiple companies
Experience at every stage of growth
Demand gen, copy, email, positioning, events, attribution
About
I've built and led marketing across every stage of growth: from early-stage startups to Series A expansion, success acquisition, and globally scaled brands. That range gives me a practical perspective that many fractional consultants can't offer. I know what works at each stage, what breaks down, and where to focus for efficient growth.
My background spans demand generation, positioning, marketing strategy, paid media, content, brand, PR, events, and go-to-market strategy. I connect big-picture thinking with hands-on execution to help companies build momentum quickly and sustainably.
Whether you need strategic leadership, sharper execution, positioning strategy, or a growth engine that finally works — I step in fast and create clarity, traction, and results.
The Offerings
Your CMO, embedded and on-demand
Ongoing senior marketing leadership for teams that need strategy, oversight, and execution — without the cost of a full-time CMO. I set direction, manage priorities, and help your team build with confidence.
Right for you if: You're scaling past $2M ARR, your team is turning without senior direction, or you've outgrown your current marketing motion.
Learn MoreFrom “we have a product” to “we have a market”
End-to-end go-to-market planning for new products, new segments, or new stages of growth. I work with your team to define positioning, identify the right channels, and build the launch plan that actually ships.
Right for you if: You're launching a new product, entering a new market, or refreshing a GTM motion that's plateaued.
Learn MoreBuilding the engine, not just running the campaigns
Audit, rebuild, or build from scratch your demand gen program. I focus on the full funnel — from ICP clarity to channel mix to sales handoff — so you're measuring what actually predicts revenue, not just activity.
Right for you if: MQLs aren't converting, you're not sure which channels are working, or sales and marketing aren't aligned on what a good lead looks like.
Learn MoreGetting the right things done, in the right order
Cross-functional program management for complex marketing initiatives — product launches, rebrands, campaign rollouts, or any project that involves multiple stakeholders and moving parts. I bring structure, momentum, and clear ownership so programs that tend to stall in committee actually ship.
Right for you if: You have big marketing initiatives that keep slipping, too many priorities and not enough coordinators, or a team that needs a strong program lead to keep everything moving.
Learn MoreCreating the moments your audience remembers
Strategy and execution for B2B events of all scales — from intimate executive dinners and customer roundtables to flagship conferences and field marketing programs. I handle the strategy, the logistics, and the follow-through that turns event attendance into pipeline.
Right for you if: You want events that generate real ROI, you're planning an executive engagement program, or your field marketing needs a senior hand to move from activity to outcomes.
Learn MoreSaying the right thing to the right person
Messaging frameworks, positioning work, website copy, and content strategy rooted in your ICP's actual language. I bring both the strategic layer and the ability to write — so you get thinking and output, not just a deck of recommendations.
Right for you if: Your website isn't converting, your sales team is struggling to explain the product, or you're entering a competitive market and need to differentiate.
Learn MoreI work with teams in whatever way fits best — full-time embedded, part-time support, or fractional consulting. Whether you need ongoing strategic leadership or help getting a specific initiative across the finish line, we can structure something that works for your team and budget.
It depends on where you are and what you need. Fractional works well for teams that need senior marketing leadership without a full-time hire. Part-time is great for focused projects or a specific function. Full-time is the right fit when you're ready to build out your marketing org with a dedicated leader. We'll figure it out together on an intro call.
Reach out and we'll set up a conversation to talk through your goals, team structure, and where you're stuck. From there, I'll recommend the right engagement type and we can move quickly — most clients are up and running within a week or two.
My deepest expertise is B2B SaaS and tech, but I've also led work for consumer brands and event-driven businesses. If the strategic challenge is right and the partnership feels like a fit, I'm open to the conversation.
Testimonials
Erica is an exceptional leader who consistently demonstrated both kindness and remarkable drive. She was incredibly effective at guiding our collaborative projects, always fostering a supportive and productive environment. Her strategic vision for demand generation was evident in every campaign we executed together.
Erica brings a rare combination of strategic thinking and flawless execution to everything she touches. She has a deep understanding of demand generation and a remarkable ability to plan and execute high-impact events that not only generate leads but build long-lasting brand affinity.
Erica is one of the most strategic, driven marketers I've worked with. She has a rare ability to balance big-picture strategy with flawless execution, consistently turning high-impact initiatives into meaningful pipeline and business growth.
She has a strong strategist mindset, consistently focused on driving impact and delivering meaningful results. Her approach is both collaborative and results-driven — with an incredible ability to wear multiple hats while still providing strong leadership to support her team.
Event Examples
Providing high-impact events and project management for white-glove experiences — from executive dinners and field marketing to flagship conferences and global brand activations.
Executive Summits
LTK Beautiful · Panel
Product Launches
LTK · Keynote
Brand Activations
Maybelline · Teddy Tint
Experiential Displays
Maybelline · SuperFluff
Sponsored Networking
LTK Active · Outdoor
Executive Meals
Intimate · Hosted
